Insights & Perspectives

In the fast-evolving world of ecommerce search, a new model—AI Max for Search (AIAX)—is making waves. Designed for heavy-duty environments, AIAX is created to find new search terms, facilitate conversational search, and open up to higher conversions....

The world of search advertising is changing faster than ever — and Google’s generative AI is leading that change. From Gemini integrations to conversational interfaces inside Google Ads, AI is no longer just a backend tool. It’s now shaping how we create, test, and optimize ads in real time. ...

The tightening of digital privacy rules and the limitation of third-party tracking by browsers have led to a radical change in the marketing sector. The dependence on the use of cookies for audience targeting has changed to met...